how to rank on the top of google

Ever wondered on what basis Google decides what content ranks on the first pages of its search engine?

There are many factors that influence this. All of these factors are taken into account in a process called Search Engine Optimization – SEO.

 What is SEO?

Nowadays, it is impossible to create a successful website without addressing SEO. SEO, or Search Engine Optimization, is the process of working on your site to make search engines, and most importantly Google, better recognize and qualify your content so that it ranks for high positions on Google. It is every website owner’s dream to be on the first page of search engines.

 What is SEO and what does it consist of?

SEO is a holistic, ongoing process. In order for your sites to thrive, you must constantly work on optimizing it.

SEO consists of:

 Keyword research

Find good quality keywords that are relevant to your content. Choose those that serve the user’s intent and have a high search volume.

 Good content

Providing good quality content is the foundation of any SEO. You can have the best keywords, but if you put them in poor-quality content, or use them excessively, Google will quickly notice and degrade your site.

 On-page SEO

It’s time to skillfully use keywords in your content. Take care of proper meta tags, i.e. meta title and meta description, good URL and headers, as well as alt text for your images.

 Off-page SEO

This consists of many factors that raise your visibility and online reputation. These can include comments, shares, guest posts and such.

 Technical SEO

Technical SEO consists of anything that can affect user experience, but not only that. For example, having good quality backlinks is one of the most valuable SEO practices, but also pay attention to the intuitiveness of your site, loading speed, or good accessibility via different devices.